BBA

Lifestyle products encompass a wide variety of objects that we all use every single day. If you are business-oriented, and keen on understanding how people think, choose, shop, and use these products in their daily lives, the BBA in Fashion and Lifestyle Business Management Program is an ideal choice.

It combines valuable fashion, cultural, historical, and social insights with marketing and business acumen, and teaches students how to cater to a national and global audience. It shows students how to build a business, or help boost one, work with the aesthetic sensibilities of a market, learn to identify opportunities and market products in the lifestyle segment.

To service the fashion and lifestyle industry effectively, students are taught three key focus areas in the program - understanding the changing needs of the markets, understanding the organisation and its relationship with the environment and lastly, strategic understanding of fashion and lifestyle products (apparel, accessories, lifestyle, home etc.)

• In the initial semesters, students learn foundational topics of fashion, lifestyle and design along with theoretical principles around design and marketing. They learn to understand consumers, trends, and gain insights from the expert opinion of seasoned practitioners in the industry.

• The second half of the program gets the students to apply their knowledge in well-tailored projects and assignments, culminating in a capstone project by the end of theProgram.

• The curriculum covers key topics like business communications, fashion industry appreciation, understanding people and organisations, marketing research, management basics, retailing & visual merchandising and product merchandising in the first year.

• This is followed by more advanced modules like managing customer experience, fashion value chains, accounting, fashion and lifestyle products, digital marketing and communication tools, and global consumer trends, supplemented either by an industry live project or an international experience.

• The third year delves into interesting and currently relevant topics like content creation for social media, starting up as a lean business, ethics, organisational creativity and strategic management - all the tools a person needs to run their own firm. This is followed by a major project that students take as an opportunity to demonstrate everything they have learnt in the Program.

The BBA in Global Luxury Brand Management offered by Pearl Academy comprises a meticulously curated curriculum, where students are equipped with both fundamental and advanced skill sets necessary to excel in the luxury sector. As the demand for high-end goods and services continues to rise, esteemed luxury brands prioritise hiring graduates with a deep understanding of the luxury market dynamics and a skillset to deliver top-tier luxury services to their customers.

The BBA in Global Luxury Brand Management Program encompasses three key categories:

• Products: This spans a wide array of offerings from luxurious brands, including apparel, accessories, home decor, luxury watches, high-end jewellery, vintage wines and spirits, and more.

• Services: The luxury sector is renowned for its unique and customizable services, such as spa treatments, concierge services, travel and tourism experiences, fine dining, and luxury hotels.

• Assets: The luxury sector also presents high-end assets like automobiles, real estate, fine art, and yachts as part of its enticing offerings.

Pearl Academy’s BBA in Global Luxury Brand Management Program offers a strategic blend of brand identity, consumer insights, marketing prowess, and product management. It equips students to navigate global markets, embrace sustainability, and foster ethical practices.

The significance of industry experience is undeniable, which is why the curriculum also incorporates hands-on practical training. Here, students engage in internships, workshops, live labs and collaborate with luxury brands on diverse projects.

They also have the opportunity to interact with industry experts and titans who possess extensive experience in the sector. Through guest lectures, masterclasses, and domestic industry trips, students acquire the skill sets required to excel in the luxury industry.