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BBA-Fashion and Lifestyle Business Management

Turn creativity into commerce with a business programme to reimagine the future of fashion.

  • creativity

    India’s first BBA in Fashion and Lifestyle Business Management

  • global-immersion

    32 years of education excellence

  • school-life

    Guaranteed internships

  • school-life

    CEOs in the classroom

  • start-up-support

    Start up incubator support to launch your venture

  • Techexpertise

    Up to 25% merit-based scholarship available

Admissions Open 2025

Last date to Apply: 17th June 2025

3 year Bachelor’s Program in

BBA-Fashion and Lifestyle Business Management

Location:

Delhi South

Mumbai

Bengaluru

Course Duration:

3 Years

Eligibility:

10+2

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India’s first programme of its kind, blending interdisciplinary knowledge with real-world experience to equip students with the expertise to shape the future of the fashion and lifestyle industry.

India's fashion and lifestyle market is rapidly growing and expected to reach $115-125 billion by 2025. Fashion and lifestyle brands are planning major expansion in India due to its strategic importance. To meet the rising demand for experts in this field, Pearl Academy offers a specialised BBA program in fashion and lifestyle business management. If you are passionate about this dynamic industry, consider exploring our courses. Our program prepares students to navigate this dynamic industry with innovation and expertise, drawing on India's rich cultural heritage and changing consumer behaviour. Pearl Academy aims to redefine and shape the future of fashion and lifestyle business management in India through this innovative program.

In the first year, students learn about identity, culture, and design basics. By the third year, they work on advanced projects, gain industrial experience, and learn emerging technologies.

Graphic design students build a strong portfolio, making them desirable for IT, advertising, media, design studios, publications, and multinational companies.

Locations: Mumbai, Delhi-West, Bengaluru, Jaipur.

Pearl Academy's Animation and VFX program is ideal for creative storytellers. It covers theory, 2D and 3D animation, simulation, modeling, and narrative techniques. Students work on diverse projects and collaborate across disciplines, preparing for careers in media, animation studios, VFX, gaming, and edutainment.

Locations: Delhi-West, Bengaluru

The UX/UI design specialisation teaches students theoretical, technical, and business aspects for a career in communication design. This program equips them to apply design principles to various communication challenges.

With this specialisation, students find themselves in good stead at Startups, and the Tech and IT industry in the country.

Location - Mumbai, Delhi-West, Bengaluru

Pearl Academy's game design and development program covers technical skills, storytelling, behavioural psychology, 2D/3D graphics, simulation, UI design, and narrative architecture. Students receive mentorship from industry experts, engage in practical projects, and benefit from advanced labs and industry connections. The program prepares students for careers in India's game development community.

Locations: Mumbai, Delhi-West, Bengaluru

International Bachelor's Degree In the UK & Australia

Pearl Academy extends the Bachelor's Progression option to all the undergraduate students, providing them with a chance to pursue an international degree through our select partner academic universities. This opportunity is available to UG students after completing the Advanced Diploma level with Pearl Academy.

Upon successful completion of the program at the partner university, students will be awarded a bachelor's degree from the respective partner university. Pearl Academy facilitates students in the application process, subject to students meeting the entry & eligibility conditions of the partner universities.

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Eligibility Criteria

  • Successfully completed 10+2 from a recognised board in any stream.
  • If you’re awaiting your class 12 board results, you can still apply and receive provisional admission if selected.

Selection Process

Exam Pathway

If you meet the eligibility criteria, you’ll take our Online Entrance Test, followed by an Online Personal Interview.

Non-Exam Pathway

Board Merit:

  • Scored 60% or above in your Class 12 board exams? You can directly appear for the Online Personal Interview.

CUET Score:

  • If you have a valid CUET score, you can bypass the entrance test and go straight to the Online Personal Interview. If your CUET results are pending, you may still receive provisional admission upon selection.
faculty

Discover the Pearl Difference

  • India’s First-of-Its-Kind BBA in Fashion & Lifestyle Business Management
  • 32-Year Legacy of excellence in business and design education
  • Guaranteed Internships for hands-on industry experience
  • Learn from Leaders—CEOs, founders and industry pioneers
  • Industry-Integrated Curriculum that teaches you in the real world
  • Global Exposure in the creative capitals of New York, Paris & Milan
  • Placement Support to launch your career with top brands
  • 15,000+ alumni

Amod Vijayvargiya

Director, School of Business

Amod Vijayvargiya is a visionary with 28+ years of experience at global firms like Capgemini, EY and Genpact. He has led multi-million-dollar deals, managed $250M+ portfolios, and worked with high-profile clients such as Coca-Cola and Bombardier. Previously having led Amity Global Business School, Amod has been recognised as one of Asia’s Top 10 Thought Leaders on the Future of Work. An alumnus of UC Berkeley, IIM Mumbai, and NIT Bhopal, Amod continues to shape the future of business education.

Advisory Board

John Hanna
Co-Founder and CTO at Kō

Former Group CIO at Bauer Media Group, Hanna specializes in human-centered innovation and sustainable growth.

With a track record of success across Fortune 500 companies and global markets, he architects scalable solutions that deliver measurable impact and build organizational capability, anchoring purpose and people at the core.

John Hanna
Divya Kumar
Deputy CFO and Head of Analytics at Decathlon Global

Divya Kumar brings 25 years of global experience across strategy, finance, analytics, and digital in the US, Europe and India.

At Decathlon she drives strategy, analytics, performance, and finance transformation.

Prior to Decathlon, Divya was Global Digital CFO and Chief Data & Analytics Officer at IKEA. She has served on boards and committees, and held leadership roles in Capgemini.

Divya Kumar
Dr. Ajit Sharma
Associate Professor at Wayne State University, USA

Dr. Ajit Sharma has worked at the intersection of robotics and AI since the early 2000s.

With 12 years in industry at FANUC Robotics, Xerox, and GM, he later transitioned to academia. A PhD from Ross School of Business, he has taught at Carnegie Mellon and now Wayne State University.

His research spans AI, robotics, business analytics, and sustainability.

co-author in Prof. C.K. Prahalad’s acclaimed book, The Fortune at the Bottom of the Pyramid, he mentors LIME Lab, a nonprofit training girls in robotics.

He is also a recipient of the Distinguished Alumni Award from IIM Mumbai.

Ajit Sharma
Shouvik Roy
Chief of Brand Marketing at G.O.A.T Brand Labs

Shouvik Roy is a prominent figure in Indian advertising and marketing with over 25 years of experience in brand consulting, strategy, and digital transformation.

He has led major firms, including as President of Ogilvy Delhi NCR, co-founder of Brand Planet and YAAP, and Chief of Brand Marketing at G.O.A.T Brand Labs.

Shouvik Roy
Ravi Abusaria
COO, Asia, Middle East, and Africa & Global Head of Operational Excellence at Mercer

Ravi Abusaria is a seasoned leader with over two decades of experience in operations, transformation, and process excellence across banking, consulting, and manufacturing industries.

At Mercer, he leads operational strategy, transformation initiatives, and workforce management across multiple markets. Previously, he spent 18+ years at Standard Chartered Bank, holding key leadership roles, including Managing Director, Operational Excellence & COO. Ravi also held leadership roles at General Electric, Asian Paints, and Mahindra & Mahindra.

He holds an MBA in Operations from IIM Mumbai and is certified in AI Strategy, Six Sigma, and Anti-Money Laundering.

Ravi Abusaria
Darshan Mehta
MD, Reliance Brands Limited

Darshan Mehta is the Managing Director of Reliance Brands Limited.

He also oversees the development and launch of Reliance Group’s two retail centres in Mumbai, which are set to redefine luxury retail in India.

Previously CEO of Arvind Brands, he built a powerhouse of global partnerships.

A Chartered Accountant, he began his career at PwC and held leadership roles at Grey Advertising and Anagram Stock Broking.

Darshan Mehta
Dharmender Khanna
SVP at SSIPL Retail Ltd (Sportsstation)

Dharmender Khanna (DK) is a seasoned leader with 25 years in retail, e-commerce, and digital transformation, driving strategic growth and operational excellence.

An IIM Bangalore alumnus, investor, and advisor, he shapes industry transformations. Beyond holding leadership roles at Ajio, Shopclues, AnyMind Group, Karvy, Homeshop18 and Royal Sporting House, he is also a prominent angel investor with notable investments in Mindler, BluSmart, Yoho Lifestyle, InsideFPV and Beyobo.

Accolades: Top Retail Minds Award 2024 and 2020 | Most Influential E-commerce Professional 2019 | Retail Icon of the Year 2020 | Omnichannel Leader of the Year 2020

Dharmender Khanna

Top Recruiters

Gray Quest
Bterabyte Solutions
IBM
Commercelq
Capgemini
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Digantara
Condenast
Cred
Airbnb
Masaba
Nykaa
Phonepe
Infoedge

Apply Today!

Questions?

Speak to our admissions counsellor at

1800.103.3005