Course Overview

The BBA in Global Luxury Brand Management offered by Pearl Academy comprises a meticulously curated curriculum, where students are equipped with both fundamental and advanced skill sets necessary to excel in the luxury sector. As the demand for high-end goods and services continues to rise, esteemed luxury brands prioritise hiring graduates with a deep understanding of the luxury market dynamics and a skillset to deliver top-tier luxury services to their customers.

The BBA in Global Luxury Brand Management Program encompasses three key categories:

• Products: This spans a wide array of offerings from luxurious brands, including apparel, accessories, home decor, luxury watches, high-end jewellery, vintage wines and spirits, and more.
• Services: The luxury sector is renowned for its unique and customizable services, such as spa treatments, concierge services, travel and tourism experiences, fine dining, and luxury hotels.
• Assets: The luxury sector also presents high-end assets like automobiles, real estate, fine art, and yachts as part of its enticing offerings.

Pearl Academy’s BBA in Global Luxury Brand Management Program offers a strategic blend of brand identity, consumer insights, marketing prowess, and product management. It equips students to navigate global markets, embrace sustainability, and foster ethical practices.

The significance of industry experience is undeniable, which is why the curriculum also incorporates hands-on practical training. Here, students engage in internships, workshops, live labs and collaborate with luxury brands on diverse projects.

They also have the opportunity to interact with industry experts and titans who possess extensive experience in the sector. Through guest lectures, masterclasses, and domestic industry trips, students acquire the skill sets required to excel in the luxury industry.